Sony Actually Did Something With Spider-Man x Messi (Let's Talk About It)

Sony dropped a Spider-Man x Messi ad and most people just watched it. We're going deeper. 

In this video I break down what Sony actually got right (and what they didn't), why this crossover works on a storytelling level, and what it means for cinematic brand narratives in 2026. Also — if this kind of hero-driven visual storytelling interests you, stick around.

Wolf's Den is building something in the same register. Battle-Borne Commandos is coming.